dm-drogerie markt Selects Hypercom for nearly 1,200 dm-Drugstores in Germany
Source: Hypercom Press Release, E-Mail Correspondant
SCOTTSDALE, Ariz., and BAD HERSFELD, Germany, March 15, 2011 – Hypercom Corporation (NYSE: HYC) today announced that dm-drogerie markt GmbH + Co. KG, one of the top two drugstore chains in Germany, has selected and began deploying more than 3,700 Artema Hybrid payment terminals to its nearly 1,200 retail outlets nationwide.
“By integrating the Artema Hybrid payment systems into our stores across Germany, we will speed transactions and further enhance the shopping experience for our customers,” said Roman Melcher, Managing Director of dm-drogerie markt.
“By delivering futureproof electronic payment systems to leading European retailers like dm-drogerie markt, we reinforce our already considerable footprint in this market segment,” said Peter Vesco, Managing Director, Hypercom Northern Europe.
Some 300,000 Artema Hybrid payment systems, which set the standard in the market for fast and reliable card payments, have been deployed in Germany alone. Artema Hybrid features a single slot “hybrid” card reader and secure integrated PIN Pad to accept both magnetic stripe and chip card transactions. It was the first terminal to be certified according to the TA 7.0 chip-card specifications, recently introduced by the Zentraler Kreditausschuss (ZKA) German banking association.
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